2015 - Dyversity Communications wins ‘Leader Award’ at the 2015 Summit Emerging Media Awards for WelcomePack ‘I Love Canada’ campaign
Just back from 2016 New Year celebrations, Dyversity Communications the leading multicultural agency in Canada is celebrating again – this time for winning the ‘Leader Award’ at the Summit Emerging Media Awards (Summit EMA), for its ‘I Love Canada’ campaign for WelcomePack Canada.
For generations, Canada has been welcoming people from all over the world to her shores. So on Canada Day 2015, WelcomePack Canada (a program which welcomes newcomers to Canada) was inspired to create a platform for new immigrants and Canadians alike to get together and proclaim their love for Canada. In just two weeks, by July 1, Canada’s 148th birthday, the campaign generated 39,455 ‘LOVES’ as people clicked the ‘I Love Canada’ button on the site http://welcomepackcanada.com/canada-day-2015-campaign/
As part of this winning digital campaign, a Canada Day eBook called ‘I Love Canada’ was designed and shared online. With specially created characters (new immigrant families from the main cultural groups), this story wove together Canada’s history, natural beauty and achievements, leaving one with a deep appreciation of belonging to this great land. An inspiring eCard which applauded the values Canada stands for - freedom, peace, love of nature, and love of diversity - shared warmth as Canada Day greetings. An ‘O Canada Contest’ tested visitors on our national anthem with ‘Canada Rocks’ sippers and special limited edition Canada Flag coin collections to be won.
Summit EMA celebrates creativity, innovation, and those pushing the bounds of creative excellence in all forms of emerging media. It recognizes work that exhibits new methods, demonstrating excellence on the web through apps, videos, mobile sites and social media. The 2015 competition received over 1300 entries from countries the world over, among which only 7% earned recognition.
As the leading multicultural agency in Canada, Dyversity Communications provides 360 degrees services, including strategy and insights, client servicing, media, creative, production and PR. Over 40 full-time professionals use their expertise to empower the client’s brand and bring success to their marketing goals.
2015 - Dyversity wins 12 Metals at The 2015 Marketing Awards and Summit International Creative Awards
Dyversity Communications Inc. proved yet again that work that wins with customers, can emerge as winners at the awards shows as well. The agency brought home 12 awards – five at The Marketing Awards 2015, and seven at The 2015 Summit International Creative Awards, on work for Unilever, OLG, Smucker’s, PepsiCo, WelcomePack Canada, and Ethnic Channels Group – ZEE HD TV.
Below is a snapshot of the wins:
Marketing Awards 2015 - 1 Silver, 3 Bronze and 1 Craft Award
Silver - Print - Pepsi Diwali
Bronze - Online - WelcomePack eBooks
Bronze - Integrated - WelcomePack Campaign
Bronze - Television/Broadcast - WelcomePack TVC
Craft - Graphic Design - Pepsi CNY Ram
The Summits 2015 - 1 Gold, 3 Silver and 3 Bronze Awards
Gold - B-B Trade Advertising - Brooke Bond Red Label Tea
Silver - Best Idea Never Produced - ZEE HD TV Campaign
Silver - Consumer Newspaper Campaign - Golden Temple Golden Moments
Silver - Consumer Newspaper Single - Knorr Diwali Taste Delight
Bronze-Consumer Newspaper Campaign-OLG Responsible Gaming
Bronze - Poster Campaign - LOTTO 6/49 Remember To Play
Bronze - Consumer Campaign Regional - Pepsi Chinese New Year Of The Ram
The agency applauds its clients who have put their brands and trust in them. It also salutes its dedicated team of dedicated and talented advertising professionals.
In their 93rd year, The Marketing Awards is a much-coveted honour recognizing the best work of Canada’s advertising and communication industry. Now in its 21st year, The Summit International Creative Awards spotlights work created by small and mid-sized marketing companies around the globe. 23 countries took part in the 2015 show with 5,000 entries competing for the honors.
As the leading multicultural agency in Canada, Dyversity provides 360 degrees multicultural services, including strategy and insights, client servicing, media, creative, production and PR. Over 40 full-time professionals use their expertise to empower the client’s brand and bring success to their marketing goals.
2014 - Dyversity celebrates being No. 1 at 21 with 8 wins at the Summit Creative Award
The celebrations continue at Dyversity Communications Inc., the leading multicultural agency in Canada. The agency, which celebrates turning 21 this year, has just brought home 8 metals at the Summit Creative Awards 2014. The award tally includes: Gold for Princess Margaret Cancer Foundation public service print, 3 Silvers for WelcomePack new product launch campaign, Pepsi Year of the Horse magazine ad, and a self-promotion print, and 4 Bronze awards for Pepsi Diwali print, self-promotion print, WelcomePack packaging, and Princess Margaret Cancer Foundation public service poster.
The Summit Creative Awards (SCA) is celebrating its 20th anniversary this year. It spotlights work created by small and mid-sized marketing companies around the globe. Agencies from 24 countries participated this year, making this prestigious advertising award widely recognized worldwide, and a coveted honour for its recipients.
Dyversity provides 360 degrees multicultural services, including strategy and insights, client servicing, media, creative, production and PR. Over 40 professionals are on hand to empower the client’s brand and bring success to marketing goals.
“I congratulate the Dyversity team for its go-getting spirit and creativity, and our clients for their vision in entrusting us with their brands,” exults Albert Yue, President & CEO, Dyversity Communications Inc.
2013 - Dyversity wins 15 awards in a record-breaking year!
The buzz of excitement is high at Dyversity Communications Inc., the leading multicultural agency in Canada. On November 7, 2013, President & CEO, Albert Yue was on stage receiving the Ontario Award for Leadership in Immigrant Employment from the Ministry of Citizenship and Immigration. This award honours outstanding employers, “champions of immigrant success”…whose “hiring practices, innovation and inclusive business culture pave the way for greater economic growth” by helping “businesses in Ontario grow and succeed on a local and global level.” It was also the 15th award that the agency bagged in 2013.
Dyversity is celebrating a rich haul of 14 awards for creative and marketing excellence in 2013. This award count includes a gold, 2 silver and 2 bronze awards at the Summit International Awards (SIA), three 1st Place and three 2nd Place awards at the NAMIC Excellence in Multicultural Marketing Awards (EMMA), 2 Silvers at the Mark Awards(which recognizes the best in class work in the cable and entertainment world), and a Cresta Finalist. The wins are across categories such as integrated multimedia, direct mail, print, collateral and online. It includes work for Rogers Communications, and self-promotion work for Dyversity.
As the agency enters its 21st year, Albert Yue explains his vision, “I have always believed that newcomer professionals are valuable assets. As an immigrant myself, I established Dyversity two decades ago, to harness this international talent pool, using it to connect Canadian and global brands with the ever growing Canadian ethnic market. From a small team, Dyversity is today the leading multicultural agency in Canada, employing more than 45 professionals, both Chinese and South Asian, in its strategy, creative, media and PR divisions. All are first generation, each talented, with the hunger to succeed and build a great future in Canada.”
The future is exhilarating for Dyversity which is poised to take the burgeoning multicultural market to the next level, growing the business for its impressive client list of blue chip names like RBC Royal Bank, Rogers, Unilever, McCormick, Pepsi, Tridel, Smuckers, Ontario Lottery and Gaming (OLG), and WelcomePack Canada, to name a few.
The agency looks forward to an even more luminous year in 2014.