Services

Strategy

Our strategic planning goal is to mastermind solutions that drive business results, stemming from a deep understanding of ethnic consumer behaviour. Our insights and research initiatives dive deep into historical, social, cultural and economic factors that tie in with dreams and aspirations. Insightful, cultural and behavioural understanding, backed by proven research, empowers us to deliver results that lead to brand bonding and success in the multicultural markets.

Creative

We create work that builds brand relationships with ethnic consumers. Our multicultural experience and insights, in-language capabilities, deep understanding of the customer journey, and our focus on ideas that cut through clutter, has led to a showcase of work that wins with customers, clients and on the award’s stage. We embrace change, technology and innovation in our service offerings, which include creative ideation and production, design and branding, digital animation, digital video, out-of-home, print, radio, events and digital experience.

Research & Analytics

Research and Insights are the foundations of our planning process at Dyversity. We leverage data to identify consumer behaviour, advance key insights, predict trends, and constantly test solutions to optimize performance. We partner with leading research and analytics companies, and subscribe to best-in-class data houses for mainstream as well as multicultural audiences. We have partnered with, and engage AI learnings and social listening tools in client projects, with successful results.

Media

Dyversity Media has been at the forefront, assisting our clients with media planning, buying and monitoring, across digital and traditional channels, to ensure their brands get optimum engagement, exceed objectives, and measure success. Our media services include target persona and media habit analysis, strategy and tactic recommendations, KPI monitoring and optimization, site analytics and goal conversion, market insights and competitive analysis, among others.

Digital Solutions

We put your brand front-and-center to build connections with ethnic consumers who over-index in digital usage. With our data-driven custom content marketing strategies, successful nano and micro ethnic influencer campaigns, Chinese social media platforms, in-language SEO/SEM, direct and programmatic digital buying, and more, we ensure your message and brand story cuts through, to connect across platforms.

Language

Our success in diversity marketing comes from being able to communicate in meaningful ways to multicultural consumers, in their own language. From Chinese, Hindi, Punjabi, Arabic, Tagalog, Persian and more, we have the expertise and experience to engage and convert niche ethnic audiences, in over 25 languages.

Public Relations

Our strong relationship with a large network of ethnic media, helps us take brand stories into the multicultural space in impactful and memorable ways. We pitch for interview and editorial opportunities, giving our clients enormous earned media value, to help grow their brands. Our services include media monitoring and reporting on latest brand conversation and coverage, crafting releases and matte articles, organizing media events, press conferences, product launches, event sponsorships, and experiential and grassroots marketing for our clients’ brands and products.

Experiential

We create brand excitement, engagement, and sharing, at touchpoints where customers celebrate their ethnic festivals, go out with family, experience Canada as newcomers, and more. Our services include event activations with booth set up and management, shopper marketing in ethnic grocery stores like in-store sampling and demos, pop-up booths in ethnic malls, on-site contests and games, organising music concerts from concept to development and supervision, movie premieres, sales events and trade shows, and brand ambassadors.