Immigrants are entrepreneurial and have a 35% higher self-employment rate than mainstream Canadians. They come from international exposure of multinational courier giants, and Canada Post would like to position itself as a leading choice for shipping solutions, and a business partner among this very potential group.

There are limited, specific media opportunities to reach these Small and Medium entrepreneurs, to make the message stand out, and resonate with the target audience. The advent of e-commerce has made the “parcel shipping” market very competitive, and Canada Post because of its huge infrastructure is not the cheapest solution.

Starting and establishing a business in Canada is challenging, especially for immigrants. We addressed the pain points, and showcased how wise decisions and right partnerships, can make them touch success.

This highly relevant brand awareness, testimonial campaign, used real stories of ethnic business entrepreneurs, the struggle they went through, and how their business is a success today.